At Reservation Rewards, we recognize the importance of protecting the personally identifiable information such as your full name, telephone number and e-mail and mailing address ("Personal Information") you provide to us.

This Privacy Policy explains: (a) what sort of Personal Information we collect; (b) how that Personal Information is used; (c) to whom we may disclose your Personal Information; (d) how you can correct or change the Personal Information we hold about you and (e) how you can change your preferences to opt-in or opt-out of receiving marketing communications.

Webloyalty.com, Inc. is a licensee of TRUSTe Privacy Program. TRUSTe is an independent organization whose mission is to build users' trust and confidence in the Internet by promoting the use of fair information practices. We want to demonstrate our commitment to your privacy. Accordingly, we have agreed to disclose our information practices to TRUSTe and to have our privacy practices reviewed for compliance by TRUSTe.

If you have any questions or concerns regarding this Privacy Policy, you should first contact us by email at customerservice@reservationrewards.com. If you do not receive acknowledgement of your inquiry or if you feel that your inquiry has not been satisfactorily answered, you may then contact TRUSTe at http://watchdog.truste.com/pvr.php?page=complaint&url=. TRUSTe will then liaise with Webloyalty to resolve your concerns. However, please understand the TRUSTe Privacy Program covers only the information that is collected through Reservation Rewards and does not cover information collected through software or offline means. TRUSTe's involvement will not affect your statutory rights in relation to the way in which your Personal Information is processed by us.

To become a Reservation Rewards member, you will either be asked: to (a) provide a basic profile about yourself by filling out an online registration form with your name, mailing address, email address and payment information (including credit and/or debit card number and expiration date) collectively ("Personal Information"); or (b) expressly authorize a marketing partner of ours to transfer certain contact and billing information to us (including your mailing address and payment information (including credit and/or debit card number and expiration date). We process such information in accordance with this Privacy Policy. Our marketing partners may have different privacy practices and we encourage you to read their privacy policies.

After joining Reservation Rewards, we may request that you verify your Personal Information previously provided, provide additional contact information (your telephone number, for instance), indicate your communication preferences and create your permanent member identification and password for secure use of the service. You may also be required to select a challenge question and provide the answer so that we can assist you if you forget your member identification or password. Any data requested helps us to provide you with your benefits, and to personalize and properly service your membership.

Depending on the benefits that you elect to use, you may be asked for additional information to properly service your Membership. For those benefits that require you to submit a reimbursement claim, you will be required to complete a form requesting information needed to process the claim. Depending on the type of claim and the circumstances surrounding the claim, you may be required to provide additional documentation to support your claim.


From time-to-time we may provide you the opportunity to participate in contests or surveys on our Site. If you participate, we will request certain Personal Information from you. Participation in these surveys or contests is voluntary. The requested information typically includes contact information (such as name, email and/or mailing address) and demographic information. We may use this information to publish contest winners, to monitor site traffic or personalize the site (in the case of anonymous information collected in surveys) and to send participants an email newsletter. We may use a third party service provider to conduct these surveys or contests; that company will be prohibited from using your Personal Information for any other purpose. We will not share the Personal Information that you provide through a contest or survey with any other third parties unless you so consent or as otherwise provided in this Privacy Policy.


We may offer a referral service so that we can tell one of your friends about our Site or services by forwarding certain marketing communications and/or emails to an individual you believe may be interested in our products and services.


Like many websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the Site, to track users' movements around the site and to gather demographic information about our user base as a whole. After collection, during our processing of the data, we link this automatically-collected data to the Personal Information that we hold.

A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We use session and persistent cookies on this Site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser's "help" file. We use persistent cookies to store your passwords so that you don't have to enter it more than once per visit to our Site. Persistent cookies also enable us to track and more effectively target the interests of our users to enhance their experience of Reservation Rewards. If you reject persistent or session cookies, you may still use our Site, but your ability to use some areas of our Site, such as contests or surveys, will be limited. You may learn about how to remove persistent and/or session cookies by visiting the Interactive Advertising Bureau's website, allaboutcookies.org. We link the information we store in cookies to any Personal Information that we gather about our members.


In addition, we may use advertising technology to place advertisements on search engines, on our Site and/or on third party sites upon which we advertise. This technology uses information about your previous visits to this Site and the third party sites upon which we advertise to tailor the advertisements shown to you. In the course of serving our advertisements, a unique third-party cookie may be placed or recognized on your browser. In addition, we use web beacons, provided by our ad serving partner, to help manage our online advertising. These web beacons enable our ad server to recognize a browser's cookie when a browser visits this site and to learn which advertisements or listings bring users to our Web site. The information we collect and share through this technology is not personally identifiable.


We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us to better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We link the information gathered by clear gifs to the Personal Information we gather about our members.


We may combine the information you submit under your account with other information from other Webloyalty services or third parties, including from our marketing partners, and/or our benefits suppliers to better target our advertising and to improve the quality of our services.


When you communicate with us (by postal mail, email or otherwise), we may retain those communications to enable us to process enquiries, respond to your requests and improve our services.

We only process Personal Information for the purposes described in this Privacy Policy, including for the following purposes:

• to identify you as a member;
• to provide the services and offerings that you request, and to communicate with you regarding such services and offerings (including sending you service-related emails and for billing purposes);
• to ensure the proper functioning of the Site and our services;
• to meet our research and product/service development needs and to improve our Site, services and offerings; and
• to personalize your experience, including targeting our services and offerings to you.

We store information that we collect through cookies, log files, clear gifs, and/or third party sources to create a summary of your preferences. We tie your personally identifiable information, and/or your membership usage history, to information in the summary, in order to provide tailored promotions and marketing offers, to improve the content of the site for you and/or to determine your preferences.

We may match information collected from you through different means or at different times, including, for example, information collected online and offline, and use such information along with information obtained from other sources, including third parties. To do this, it is often necessary to share this information with carefully selected vendors and business partners we work with, such as companies that perform marketing services and other business operations for us.


We may disclose your Personal Information:

• to our marketing partners to enable them to track which of their customers have accepted our offer. Data shared with our marketing partners may include name, email address, mailing address and/or the status of your Reservation Rewards membership; and
• to our group companies, suppliers and service providers, to enable us to provide the services to you, including our benefit and/or discount suppliers, to third parties who we request to process payments to or from you on our behalf, hosting companies, content providers and software and/or hardware vendors who may have access to our databases.

We require that our marketing partners and suppliers agree to process your Personal Information in accordance with our instructions, this Privacy Policy and any other appropriate confidentiality and security measures. These types of third parties are not permitted to use your information for any secondary purposes.

We may also disclose your Personal Information to government, regulatory and law enforcement agencies to the extent disclosure is required or authorized by law and otherwise as we believe is necessary or appropriate to satisfy any law, regulation or other governmental request, to operate our Site properly, or to protect or defend our rights or the rights or well-being of our employees, users or others and/or if you are involved (or are suspected of being involved) in any illegal activity (even without a subpoena, warrant or court order).

Unless you opt out via the communication preferences pages available through your Member profile area on the Site), we may also share your Personal Information with our group companies so that we and/or our group companies may send you information about their respective products and services and which we or they consider may be of interest to you.

If you consent (either when joining the Reservation Rewards program or via the communication preferences pages available through your Member profile area on the Site), we may also share your Personal Information with third parties (who are not group companies) so that we and/or those third parties may send you information about their respective products and services and which we or they consider may be of interest to you. Note that third parties may have different privacy practices and we encourage you to read their privacy policies.

We may transfer your information to third parties as a result of or in connection with a sale, merger, consolidation, transfer of assets, reorganization or liquidation, and we shall notify of any such activity if your Personal Information becomes subject to a different privacy policy.

We may disclose certain information about you such as first name, first initial of last name and city/town of residence publicly as an example of representative savings and/or to identify you as a member of our service.

Reservation Rewards allows Members to establish an online profile for marketing and communications preferences at www.memberpreferences.com You may use the profile to customize and control your preferences for receiving marketing and other communications from Reservation Rewards and third parties. You can return to the profile to customize it at any time to change your elections or modify your profile at www.memberpreferences.com. Please login as usual and follow the prompts to "update my profile.


You can make choices about how your Personal Information may be shared by us with third parties for marketing purposes and/or how your Personal Information may be used by us for purposes not related to your membership. Reservation Rewards enables Members to opt out of email marketing and to opt in to marketing from third parties by modifying their online profile. A link to this profile will be available in marketing emails. You can also unsubscribe to email marketing by sending an email to customerservice@reservationrewards.com with "opt out" in the subject line. If you elect to opt out, such election will not apply to (a) communications that are directly related to your membership, service benefits and/or the fulfillment of a specific transaction you have requested (for example, a claim submitted for a particular benefit and/or emails describing the benefits of the service or special member offers; (b) shall not preclude us, including our employees, contractors, agents and other representatives, from accessing and viewing your Personal Information to provide benefits, to provide support and for any other purpose relating to your membership in the Reservation Rewards program and (c) shall not preclude us from disclosing your Personal Information as described in this Privacy Policy for purposes other than sending you promotional and marketing materials not related to your membership.


Webloyalty only shares Personal Information with selected third parties for marketing purposes after providing Members the ability to opt in to such sharing.

Our Site may contain links or references to third party websites and the privacy policies of these sites may differ from our own. Please be aware that we have no control over websites (other than those controlled by our group companies) and our privacy policy does not apply to such websites. We encourage you to read their privacy policies.

In certain cases you may be presented with the opportunity to download software from Reservation Rewards or its licensors and suppliers that may improve the services of the program. In such cases, you will be presented with, and required to agree to a separate terms and conditions specifically related to the download application prior to downloading the software.

Although acceptance of the Download Application Privacy Policy is required to utilize this part of the program, most program benefits can still be accessed by logging onto the Member's Only area of this site.

At any time you can stop your use of this program enhancement by uninstalling the application from your computer. The only authorized means to uninstall the software is to use the Add/Remove programs facility in the Microsoft Windows Control Panel. After the removal of the software, you will no longer be able to use the features of this program enhancement using the software.

The security of your Personal Information is an important concern to us. We take appropriate measures to protect against unauthorized access to or loss, misuse, disclosure, alteration or destruction of Personal Information. We implement generally accepted standards of technology security including firewalls and Secure Socket Layer (SSL) encryption when we store sensitive Personal Information and billing information. In addition, for any Personal Information you submit to Reservation Rewards through this Site, such Personal Information shall be transmitted to Reservation Rewards using SSL encryption.

Unfortunately, "perfect security" does not exist on the Internet, and no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your information, we cannot guarantee that any information stored on our servers, or transmitted to or from a user, will be free from unauthorized access and you agree not to hold us responsible for any breach of security except as set out in our Terms of Service. In addition, unencrypted e-mail is not a "secure" means of communicating with us, since e-mail may be intercepted by a third party in the course of its delivery.

You are responsible for maintaining the strict confidentiality of your membership password, and you shall be responsible for any access to or use of our Site or the Reservation Rewards services by you or any person or entity using a password provided to you, whether or not such access or use has been authorized by or on behalf of you, and whether or not such person or entity is your employee, relative or agent. You agree to (a) immediately notify us of any unauthorized use of your password, membership number, or any other breach of security, and (b) ensure that you exit from your account at the end of each session. It is your sole responsibility to control the dissemination and use of your password, control access to and use of your account and membership number, and notify us when you desire to cancel your account on our Site.

Protecting the privacy of children is very important to us. Membership of Reservation Rewards is not open to anyone under 18 years of age. We do not collect or maintain Personal Information from people whom we know are under 18 years of age. To prevent the collection of information from people under 18 years of age, we require valid credit card information to purchase our services.

California Civil Code Section 1798.83 permits individuals who are California residents to request certain information regarding its disclosure of personal information to third parties for direct marketing purposes. To make such a request, please send an e-mail to customerservice@reservationrewards.com or write us at Reservation Rewards, P.O. Box 855
Shelton, CT 06484.

We take reasonable steps to ensure that the Personal Information we collect and process is accurate, complete and current, but we depend on our members to correct or keep up to date their Personal Information. When returning to your Member Profile Maintenance section, you can review and update your Personal Information. You may also change your password, but will need to confirm your identity first. Any change to your "Member Profile" on the Site will be recapped in an e-mail that is automatically sent out by Reservation Rewards to the e-mail address on file in your Member Profile.

Webloyalty has appointed a representative responsible for privacy matters. If you believe your Personal Information has been used in a way that is not consistent with this Privacy Policy or your specified preferences, or if you have further questions related to this policy, please contact the General Counsel by email at [privacy@webloyalty.com]. Written inquiries may be addressed to General Counsel, Webloyalty.com, Inc., 101 Merritt 7, Norwalk, Connecticut 06851, United States of America. We will respond to your inquiry within thirty days.

We reserve the right to modify this Privacy Policy at any time, so please review it frequently on the Site. If we make any changes, we will either notify you by email or post a notice on the Site's homepage. We will also summarize any material changes to the Privacy Policy on the Site. We encourage you to read any revised Privacy Policy.

If we are going to use your personal information in a manner different from that stated at the time of collection, we will notify you via email, and you will have a choice as to whether or not we use your personal information in this different manner.

By using our Site and/or using the Reservation Rewards service, you signify your acceptance of our Privacy Policy.